This Christmas, TK Maxx measured 'The Moment' by discovering which areas of the UK were really getting into the festive spirit. By looking at activity on Twitter, TK Maxx measured the mood of the nation in the run up to Christmas by finding out what key words were infiltrating our tweets. The Labels For Less brand were on a mission to bring back some festive cheer and make the nation feel Christmassy. With a Christmas truck in tow, snow and festive cheer was brought to big cities across the UK including London, Leeds, Sheffield and Birmingham. Accompanied by male vocal group Scallywags, passers by Tweeted the title of their favourite Christmas song to @TKMAXX_UK with ‘Make me feel Christmassy #TheMoment’ to hear their own LIVE performance complete with personal dedication from the band. It's only January – but we can't wait to see what's in store for the December festivities this year!

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