Fluorescent PR has been appointed to represent lingerie brands, AFFINITAS INTIMATES & PARFAIT. The PR campaign will focus on creating media awareness of the AFFINITAS INTIMATES & PARFAIT lingerie collections via celebrity seeding, collaborations and product placement.  Fluorescent PR will also be working on PR imagery for the UK market.


Placing an unrivalled emphasis on detail and fit in sizes 30A to 38E, AFFINITAS INTIMATES makes beautiful and exquisite lingerie accessible to every woman at affordable prices. From everyday bras, to sheer chemises, bridal basques to cupcake panties, AFFINITAS INTIMATES is the perfect destination to give your lingerie drawer a new lease of life.


Sister brand, PARFAIT, offers the full-busted woman an unrivalled fit with the focus on sizing options that range from 30D to 40G ensuring women will be able to buy beautiful and feminine styles that fit perfectly. Featuring a wide range of styles from everyday wear to special occasion, Parfait’s bras and bottoms are offered in a colour palette from soft and girly to vibrant and sexy.


Whatever your mood, AFFINITAS INTIMATES & PARFAIT offers the perfect lingerie styles for every occasion; both collections are available through specially selected websites and independent retailers throughout the UK.