We are excited to announce our new client True North, the skincare range inspired by Scandinavian simplicity, powered by science. Focusing on the four major skin concerns: moisture, dryness, redness and lines, True North helps balance and de-stress skin. The collection contains no mineral oils and no parabens.

Created by Jan Behrens, a Medical Research Specialist who graduated from Copenhagen University, his research focussed on a non-aggressive answer to skin concerns. The skin’s condition varies depending on stress, weather conditions, humidity and sun exposure. Therefore skin needs to be looked at and analysed on a regular basis. With this in mind, Jan created a skin navigator system that provided the best diagnosis. This ensured that your skincare routine could then potentially be adjusted. For 2018, he has developed a revolutionary app, My Skin Coach, which makes skin diagnosis easy and accessible for women, as well as guides them on the perfect beauty routine for their skin. Focussing on the four major skin concerns: moisture, dryness, redness and lines, True North helps balance and de-stress skin. The collection contains no mineral oils and no parabens. The skincare regime concentrates on 10 products for the face and 3 for the body that deliver clinically proven results. Prices start at £10.00 for the Protective Lip Balm (SPF50) and go up to £62.00 for the De-Stressed Facial Serum.

The True North range is currently available from Harvey Nichols Online: https://www.harveynichols.com/int/brand/true-north/beauty/