About - Fluorescent PR

About

Fluorescent PR is a fashion, beauty & lifestyle public relations agency that works across a wide range of disciplines to create the very best PR & Marketing Strategies for our brands.

We believe that we can give you new creative thinking and advice that will in turn produce the right results. That means getting to the heart of a brand’s needs and desires and translating them into a successful and sparkling strategy. As a boutique agency, Fluorescent PR provides an exceptional in-house style approach ensuring that your brand doesn’t get lost in a vast portfolio of clients.

Our aim is to improve profitability and the success of your business, as we understand the crucial link between publicity and sales. Fluorescent PR understands the need for an in depth strategy and its implementation behind launching a brand or product.

Fluorescent PR also have Sales & Digital Marketing divisions which focus on providing an integrated approach to Retailer & Stockist Introductions, Digital Strategy, Marketing & Commercial Planning – all geared to maximise sales, exceed targets & help your brand meet its business objectives.

 

SERVICES:

 

  • PRODUCT PLACEMENT: Sample Management, Press Appointments 

 

  • CELEBRITY SEEDING: Celebrity Contacts With Agents & Stylists, Celebrity Appearances 

 

  • NATIONAL & REGIONAL PR: Synergistic Campaigns Across All National & Regional Print & Online Titles, Targeted Database Service, Desk Drops & Press Trips, Photo Stunts, Profile Work

 

  • SOCIAL MEDIA: Create Dedicated Social Media Activity, Work With Social Media Agencies On Seasonal Campaigns, Build Brand Awareness Through Key Bloggers, Vloggers, Influencers & Industry Experts 

 

  • BRAND BUILDING: Building Brand Awareness, Brand Collaborations, Sponsorship Activity, Competitions

 

  • EVENT MANAGEMENT: Press Launches, Event Production, In-store Events, Regional Store Openings, Blogger Events, Pop UP Shops, Catwalk Shows, Experiential Experiences 

 

  • TREND REPORTS: Create Tailor Made Trend Reports Across Fashion & Beauty 

 

  • PR AGENCY LIAISON: Work With International PR Agencies On Global Campaigns, Create Content For Multi Platform Usage

 

  • DIGITAL MARKETING SERVICES: Paid Search, Email Marketing, Affiliate Marketing, Database Growth, Google Analytics 

 

  • SALES SERVICES: Retailer Introduction, Brand Marketing Planning, Joint Business Planning, Top Line Sales Reporting