Clique, the revolutionary new print magazine, is launching in November 2013 as the world’s first truly shoppable publication. Combining a traditional glossy print title with ground-breaking technology, content can instantly be bought, shared, watched or bookmarked, as if the experience was happening online.

The format will be delivered directly to readers’ doors free of charge, to a pre-selected audience of affluent, tech-savvy women aged 21-44 with an insatiable appetite for the latest fashion and beauty. Readers will also be able to sign up to receive Clique in a fully functional format through www.cliquemagazine.co.uk.

“I strongly believe that print media is just as relevant now as it was when I started out. Readers still want that leisurely browsing experience, looking at stylish images and being inspired by great ideas. The challenge is to give them the next generation print experience. Clique will offer all of the great editorial they expect from a glossy fashion monthly, but we will also deliver the ability to shop, share, pre-order, watch videos, bookmark favourites, redeem discounts and free samples. All at the ‘clique’ of their ever-present BFF; their mobile phone.”

Jill Wanless, Editor – Clique

Packed with 100 must-read pages of fashion, beauty and lifestyle features, news, shopping and trends, Clique aims to not only inspire but to bring maximum value and service to its readers.

Every image in Clique will be totally immersive, allowing readers a short cut to shopping and enabling the use of their mobile phone as a mouse to shop directly from the page. In addition to unlocking hidden contents and benefits, readers will be able to create their own personal ‘handbag’ which accesses a centralised multi-platform account to bookmark all their print-to-mobile activity. Clique aims to make this function a community forum for readers to share their thoughts, as well as have conversations with the editorial team.

Wanless added:

“Clique will be a monthly fix of accessible and aspirational fashion and beauty shoots, trends, shopping and features – in fact, everything needed for a stylish lifestyle including travel, reviews and interiors – delivered in a fresh and engaging way. We aim to develop a more trusted reader engagement by focusing on positive content to uplift our readers, with no celebrity gossip.”