Fluorescent PR has been appointed to handle the PR for luxury organic argan skincare range, Douvall’s.

Founder Alicia Douvall has travelled widely in her career as a model and actress. On her travels Alicia heard of a “wonder oil”, originating in Morocco, where she discovered the amazing regenerating powers of argan oil. Firmly believing that the most powerful and effective ingredients for your skin, nails and hair come from nature, Douvall’s products do not contain sulphates, synthetic fragrances, animal derivatives, harsh detergents, propylene glycol, artificial colours, mineral oils, EDTA, or parabens. The collection is also cruelty free and eco friendly. The comprehensive collection includes argan oil cleansers, moisturisers, soaps, bronzing oil as well as travel & gift sets.

Douvall’s commitment extends far beyond the cosmetic. The brand supports organic farmer’s and women’s co-operatives to improve life conditions in the community as well as long term empowerment. They also work on providing education for the children of the co-operatives families as well as making sure that all harvesting of the argan nut is sustainable and responsible. Douvall’s are committed to the environment, using recycled glass and keeping packaging to a minimum.

Douvall’s is available from the new Fortnum & Mason Beauty Hall on the 2nd Floor from May 2015 and also online at www.fortnumandmason.com and www.douvalls.com