We had an exciting launch here at FPR HQ last week as we said hello to our new client, Hope, a new British womenswear label created by Nayna McIntosh designed to empower and inspire the 40 plus woman.

Hope was born out of Nayna’s in depth knowledge of women and how they want to shop and she has created a new 65 piece collection that delivers modern and comfortable styles. Key pieces include the Charcoal Drape Knit Top, Foundation Legging and Red Pop On Dress. As well as being an online destination store, Hope will also empower women by being one of the first fashion brands in the UK to focus on social selling. This means that women can shop online but also in the comfort of their own homes by organizing a pop up Hope Boutique for their friends and family. 

 

Team Fluorescent took to London's Conde Nast College for a launch event featuring a Jamaican rooftop barbecue – inspired by Nayna's Carribbean heritage – and welcomed fashion press, friends and family to see the collection for the first time. 

www.hopefashion.co.uk