AQUIS x POOSH
Brand Collaboration
AQUIS x POOSH
Brand Collaboration
Fluorescent PR were tasked by AQUIS to raise awareness of their exclusive collaboration with Kourtney Kardashian’s lifestyle site, Poosh. The Leopard Print Limited Edition Hair Turban was only available to buy in the US Market.
We suggested that the focus was on seeding the Limited Edition Turban with UK macro & micro influencers first to generate awareness of the collaboration. This campaign drove an overwhelming amount of UK traffic to the Poosh US site and the product achieved cult status, even being nominated for a Vogue Beauty Awards. This led to the Poosh Turban becoming available to ship from the UK, we then approached the UK print and online media in a second set of seeding.
THE RESULTS
The AQUIS x Poosh collaboration was featured on an enormous selection of lifestyle influencers channels as well as online media generating over 100 pieces of coverage. The campaign reached over 2 billion people and secured over £820k worth of coverage. The Turban sold out within 3 months.
“We have worked with Fluorescent for over 5 years and their approach and contacts have established AQUIS as one of the ‘must have’ hair drying tools. From the start, they came up with creative and interesting activations that have put AQUIS in front of key media and influencers. We love the team and wouldn’t want to work with any other agency.”
BRITTA COX & SUVEEN SAHIB
Co-Founders, AQUIS