FATFACE x THE STYLIST EDIT
Brand Collaboration
Fluorescent PR created The Stylist Edit for FatFace. We suggested renowned celebrity stylist Angie Smith to curate a collection of must wear pieces that she then styled for multi-channel usage. The strategy was focused on creating online excitement about the collection whilst organically seeding key styles to influencers and celebrities. We secured an exclusive interview with Angie on the Daily Mail, which was then published across several online portals.
Fluorescent PR have worked with FatFace on several activations to highlight their sustainable credentials as well as working on day-to-day product placement of the seasonal collections.
@fatface
THE RESULTS
The Stylist Edit had an outreach of 847 million for the 3-month campaign. In terms of coverage, the collaboration was worth £770K. 225 pieces of coverage were secured across online, print titles and influencers.
