IZ BEAUTY
Press & Social Media Outreach
IZ Beauty engaged with Fluorescent PR to introduce the nail brand to all media and nail influencers as well as session manicurists. We worked on a series of seasonal creative desk drops that highlighted the new colours for each season. For London Fashion Week, we partnered with the Molly Goddard & Paul Costelloe nail teams to provide key nail polish for the catwalk shows. This was then followed up with a press release that generated online coverage.
THE RESULTS
Growing brand awareness was a key deliverable for the strategy and through Industry Endorsement & Social Media we secured £225K worth of coverage. The campaign reached over 188 million readers & followers with 1029 pieces of coverage over 18 months.
