MOON
UK Product Launch
MOON Oral Beauty Care asked Fluorescent PR to create an impactful and exciting launch strategy that would deliver results in the UK within 3 months for Boots. Liaising with the Boots & MOON teams, we worked across all of the PR & Marketing requirements for the launch covering an exclusive Vogue interview opportunity with Kendall Jenner, produce a content worthy desk drop with artist Sara Shakeel as well as secure Social Media Ambassador, Holly H.
The Media Launch for the brand featured insta-worthy MOON canapés & cocktails as well as personalised aura readings with She’s Lost Control. We also handled the celebrity photocall, which appeared in the Daily Mail Online & Hello the following day. Holly H, one of Tik Tok’s biggest stars, became the first influencer to hold a Tik Tok Livestream & Instagram Live Q&A appearance at the Boots Covent Garden store the following day. Fluorescent Image also created the social media imagery for launch day.
THE RESULTS
Over 3 months, the MOON UK launch campaign secured over £715K worth of coverage across print, online titles as well as relevant influencers. The launch activation generated over 162 pieces of coverage with an outreach of 571 million people.
“I would personally like to THANK YOU ALL for being such an amazing partner and executing this huge launch for MOON. You are one of the best extensions of a team and brand I have seen in my two decades of work.
Having Fluorescent on the ground in London and running the show (especially when we couldn’t be there) gave us great peace of mind. Priceless.”
MONICA SARACINO
President, Moon Oral Care