RENEW LIFE
Press and Influencer Activation
& Brand Collaboration
We were tasked to create and implement the PR & Marketing Strategy for the UK market for Renew Life Friendly Bacteria Supplements. The key messaging was to promote Renew Life as the ultimate natural solution for gut health. We organised a series of exciting activations as well as organising an influencer trip to Ibiza where we created a range of activities designed to promote gut health in a fun and informative way.
Fluorescent PR also secured a brand ambassador, nutritionist & model Rosemary Ferguson. Rosemary worked on a series of gut friendly recipes which Fluorescent Image shot and filmed. We also held a media launch to announce Rosemary as the new brand ambassador for Renew Life.
@pavillionfilms
THE RESULTS
The campaign for Renew Life received £6 million worth of coverage across print, online and influencer campaigns. With the Rosemary Ferguson activation, we secured 3 pre-approved media interviews as well as product placement through 691 pieces of coverage. The audience reach was 519 million for the brand.
